New Year, New Offerings: How the MTA is Helping Hospitals and Clinics Grow
Join the Medical Tourism Association for a webinar presentation around new offerings created for hospitals and clinics in 2020.
Join the Medical Tourism Association for a webinar presentation around new offerings created for hospitals and clinics in 2020.
Join the Medical Tourism Association for a webinar presentation around new offerings created for hospitals and clinics in 2020. Hear from Co-Founder Jonathan Edelheit as he recaps the past year and speaks on the future of MTA membership. Get a sneak peak into the opportunities that you have as a medical tourism organization in a digital world from Director of Marketing Brandon Fertig. With the new and improved medicaltourism.com website, 5 industry-leading websites have been consolidated into one, creating the only digital destination for patients and professionals alike. Learn how you can get in on the advertising now before the competition and bolster your international patient program in the new year.
Brandon Fertig is the Director of Marketing at Medical Tourism Association (MTA) and Global Healthcare Resources (GHR). He is responsible for marketing & communications for the organization's many brands including conferences, associations, certifications, publications, and social media assets which amass more than 1 million industry professionals.
Today, at Medical Tourism Association & GHR, Fertig leads a passionate team of marketing, technology, design, and editorial professionals that focus on creative services ranging from marketing and advertising to content creation and design. Fertig is skilled in marketing psychology, branding, digital advertising strategy, operations automation, and process engineering. Since joining the team, Fertig has increased digital marketing conversion rates by more than 600 percent, with landing page conversions toppling industry averages at 50 to 80 percent.
Jonathan Edelheit is Chairman & Co-founder of the Medical Tourism Association. A visionary in the medical travel industry, Mr. Edelheit works with leading governments, hospitals, healthcare providers, insurance companies, and referring organizations across the globe to launch successful and sustainable medical travel programs.
Mr. Edelheit has led initiatives in Abu Dhabi, South Korea, Dubai, Jordan, Costa Rica, Colombia, Florida, Las Vegas, Miami and numerous destinations around the world. He was a key player in rebuilding South Korea’s medical tourism program, driving it to becoming one of the top destinations in the world, receiving more than 400,000 medical tourists yearly. He is the editor of the Medical Tourism Magazine, and organizes the largest event in the industry, the World Medical Tourism & Global Healthcare Congress.
Mr. Edelheit is driven by a passion to make healthcare more transparent, affordable and accessible and to make knowledge and resources about the industry easily accessible. He is committed to breaking down all the barriers that stand in the way of the industry achieving its true potential. Mr. Edelheit has built the largest network of industry stakeholders from across the globe reaching hundreds of thousands of professionals. He is not only the largest influencer on LinkedIn in Medical Travel, but also one of the largest influencers on LinkedIn in travel, tourism and employer healthcare and insurance. With more than 500,000 members in his LinkedIn Groups, Mr. Edelheit continues to advocate and grow awareness for medical travel and help support those professionals who have made medical tourism their career. Mr. Edelheit has personally made several strategic investments in the industry and is an adviser to multiple organizations.
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